Consumer
PR
Nike
Shox
Lee led
the PR launch of Nike Shox, the company’s most significant
footwear cushioning platform since Nike Air. Lee
successfully placed Nike Shox on the cover of Popular
Science magazine, and a 10-page innovation feature story in
Fast Company magazine, Sports Illustrated, Slam, Men’s
Fitness, Maxim, USA Today, AP, The New York Times, Elle,
Autoweek, Vibe, InStyle and 715 online articles. Over 333
million consumer impressions were created (93% included one
key message) for an ad equivalency of $5.2 million and 12:1
ROI. PR alone resulted in 90% sell-through at Niketowns in
first 10 days.
Product & Retail Launches
Lee directed
apparel PR for Nike and launched multiple products,
marketing campaigns – including Brand Jordan and Presto –
and Niketown and Nikewomen stores. He ran Nike’s New York
City PR office for three years, working with national and
international fashion and consumer media.
Design
& Innovation
Lee
began a design PR program at Nike to put designers front
and center with design media, securing features in Surface,
Paper, I.D. and New York magazines. He also was the
catalyst behind the company’s first design annual, featured
in ID Magazine, and distributed to design influencers
globally. He also initiated an influencer PR program to
launch Nike’s new Presto footwear line.
