Corporate Responsibility

Nike School Innovation Fund & Backyard Reports

LWA PR recently partnered with the Hub Collective, Ltd. to produce two reports recently for NIKE, Inc. The Nike School Innovation Fund first year report focuses on the results and plans for this highly creative partnership with three school districts. The Nike Oregon Backyard Report tells the story, through the eyes of three youth, of the company and its employees commitment to its hometown. LWA PR developed the concept and wrote both reports, which were designed by Hub.

View Nike School Innovation Report
View Nike Backyard Report


nikeresponsibility.com

Lee retooled Nike’s corporate responsibility website into a rich source of information for consumers, employees, academicians and other stakeholders.

NikeBiz


Stakeholder Communications

Lee began a quarterly html newsletter to Nike stakeholders about its corporate responsibility programs, to which any visitor to the company’s website could subscribe.


Nike FY04 CR Report

CRReport
Lee led the PR strategy for the release of Nike’s second public Corporate Responsibility Report, which shifted public attitude about Nike’s social responsibility commitment.